His book coincidentally came out the same day mine did, but with a very different pricing strategy. Whereas I set a low price and hoped to make up for it with a lot of sales, he set a much higher price even though that might mean a smaller sale volume.
I’ll let you decide for yourself who won the award for Most Successful Design eBook Writer, but one thing that piqued my interest was Amy Hoy‘s intervention in the post’s comments (as well as on Hacker News).
Amy argues for high prices over low for a variety of reasons (and I guess that’s reflected in her own online seminar’s pricing).
Since she’s more Internet Famous than me, I’m going to apply 37Signal’s advice and pick a fight: I believe low prices can be a valid pricing strategy, and that’s why I’m announcing now that my next product (whatever it is) will be priced at $0.99.
If this product is a success, I will have effectively proven for the second time that super-low prices can work.
So I’m counting on you to help me prove that Amy Hoy is wrong, that there’s no right or wrong pricing strategies, and that nobody knows anything.